But it takes time and skill to create content that’s engaging. Communicates clearly and succinctly. Speaks with a tone and personality that calls to your target market. Is search engine friendly. Because if your content is missing any of these elements, it’s not doing its job.
With professional copywriting from IM Media you’ll get your content working for you and your goals.
You know that your website is the foundation of your internet marketing. But many businesses just focus on web design, graphics and functionality, forgetting an all too important piece of the puzzle – content. Your copy needs to be easy to scan, engaging and to the point. It also needs to be search friendly. Many falter when trying to accomplish both. It takes some writing savvy for content to be both SEO friendly and user friendly.
Don’t turn visitors off with awkward sentences, dry language and perhaps the worst thing of all, grammatical mistakes. Don’t turn search engines off with keyword stuffing and other search engine gaming techniques. Ensure that your web copy is both part of a positive user experience and part of your search marketing plan.
A well-crafted press release can be one of your most successful and powerful advertising tools. But it takes a little know-how to ensure it has the greatest impact. Press releases are often scanned in just seconds. Having all the right elements in play and content that flows seamlessly and communicates succinctly is part of the equation. And don’t forget the search engine considerations for an online press release. Get an expert on your side to craft a press release both search friendly and engaging enough to get noticed. We also distribute releases to our database of contacts to ensure it reaches the widest audience possible.
When thinking about buying a product or service, getting a concrete understanding of how it can help plays an important part of the decision making process. Testimonials are great for this, but they are by nature rather brief. A case study gives you an opportunity to share a client success story in specific and concrete detail, allowing you to showcase your expertise. But it needs to be well-written and compelling to have the greatest impact. This is where we can step in to help. From doing the research to conducting the interviews and pulling it all together, let us create a noteworthy piece that makes your business shine.
Attracting new clients or upselling existing customers is what your business revolves around. Sure, there’s always the hard sell. But many consumers are getting weary of being sold to constantly and are tuning out a lot of the sales messages they are exposed to. A white paper gives you a great alternative to the hard sell, allowing you to demonstrate your own expertise while also providing your target market information that is useful for them, putting your company in a positive light. From compiling research, to creating an outline to drafting compelling, easy to digest content, let IM Media cover all the elements you need for a successful whitepaper that sells, but in a subtle way.
The above are just some of the most common ways we help our clients with content creation. But really, if it involves copywriting, we can help with things like:
- Blog posts and online articles
- Email newsletters
- Editing and polishing existing content
- Brochure and other promotional material content
- Downloads and other digital materials
- Content for directory listings and other online profiles
- Content for social media profiles
For effective content that speaks to your target audience in just the right way, there are some preliminary steps that need to be taken. Before starting any copywriting work, we will first consult with you on the important areas we need to understand to deliver, including:
- Target audience so that we know who we are speaking to
- Your main competitors so we can understand how they communicate
- Marketing goals and goals for the content piece in particular
- Tone or style of content you’re looking for; from casual and friendly to polished and professional
- Keyword focus for the piece so that we can also craft content that supports your search marketing goals
Armed with this background information, it’s time to get writing. How many rounds of editing it will take all depend on the project. We often get it done in just one or two. But the important takeaway is that we will work with you until we get things just right. We can also coordinate with your own designers or other key internal team members to get the project done.